Rebranding a Sports Team

Rebranding a Sports Team: When, How and Why.

In this 15 minute podcast, Dom Einhorn touches upon what amateur sports teams can do to create and grow their fledgling micro brands. Find out what you can do specifically in order to develop a brand strategy that will resonate with all of your stakeholders, from the largest to the smallest. 

Sometimes this effort requires a wholesale rebranding strategy, from the ground up. The #1 rule to remember is to be different. Small sports brands have no shot at standing out from the crowd by being and behaving the same as all others. This requires creativity and out of the box thinking.