Buffalo Partners Affiliate Review
The Low-Down on the Affiliate Programme
The Buffalo Partners Affiliate Programme is a world-class gaming affiliate programme that was built to help global affiliates promote 10 large gaming brands by offering a lifetime recurring revenue share agreement on all gaming activity that they generate.
As an affiliate, chances are that you’ve come across some of these casino and sportsbook brands as most have been around for well over a decade. But did you know that you could join them all as an affiliate via one single account and dashboard? The team at Buffalo Partners have made it super easy and intuitive to promote their brands.
The Buffalo Partners Affiliate Programme offers a large and diversified portfolio of leading gaming brands.
Buffalo Partners’ Lifetime Revenue Share
While these brands come in all sorts of exotic names and flavors, they all have one thing in common: as an influencer (blogger, social media maven, Tiktok or YouTube beginner or superstar), they will allow you to monetize your fan and follower base better and more efficiently than pretty much any other affiliate program. Why? The answer is simple: lifetime revenue share.
Lifetime revenue share provides a massive edge to your revenue potential as an affiliate. While most affiliate programmes will pay you a commission on sales (and sometimes a very attractive one), very few of them will agree to pay you over and over again every time the person you referred to them purchases again. Not so with the Buffalo Partners Affiliate Programme.
The question you need to ask yourself is simple. As an affiliate, would I rather earn a one-time commission per sale of 50% or a lifetime residual commission of 25-40%? Let’s look at a couple of scenarios here:
Scenario One: Straight Commission of 50%
OK, you don’t have to be a math genius to figure this one out…
The standard affiliate programs will pay you a commission that usually ranges from a low of 1% all the way to 50% in the most extreme scenarios. So let’s be overly generous here and assume that your standard affiliate program pays you a commission percentage on the very top of that scale, i.e. 50%.
You (the affiliate) then produces a sale, which triggers the following commissions below based on the total sale amount:
Sale Amount and Corresponding Commission
$50 sale > $25 commission
$100 sale > $50 commission
$500 sale > $250 commission
You get the point. The more sales you generate, the more commissions you earn. But if, for whatever reason, you stop generating new sales, then everything comes to a screeching halt. The merchant owes you nothing more, i.e. you will never earn a dime again when those clients that you referred purchase again from the merchant.
Scenario Two: Lifetime Recurring Commissions
And that, my friends, is the key differentiator between a standard affiliate program and the Buffalo Partners Affiliate Programme! In scenario two, you still get the benefit of commissions on every purchase. But, in addition, you also benefit from the power of repeat purchases and the commissions derived from those purchases. So let’s take a concrete example of the affiliate payouts you can expect from a lifetime revenue share program such as the Buffalo Partners Affiliate Programme. Let’s also assume that your commission rate is lower than the one in scenario one, 30% instead of 50%.
Sale Amount and Corresponding Commission
First time sale on a 30% commission rate:
$50 sale > $15 commission
$100 sale > $30 commission
$500 sale > $150 commission
So far we are losing money over scenario one. But let’s watch what happens under scenario two when that same customer makes five additional purchases per year for the same dollar amount:
Sale Amount and Corresponding Commission
Recurring commissions on a 30% commission rate:
5x $50 sale ($250 total) > $75 commission
5x $100 sale ($500 total) > $150 commission
5x $500 sale ($2500 total) > $750 commission
As you can see, under scenario two, you will collect three times more commissions than under scenario one during the first year alone! And if that same customer keeps purchasing from the merchant year-over-year, the difference in revenue potential will be even more pronounced.
We have been in the affiliate marketing business for well over 25 years now. During that time, we have witnessed financial returns under scenario two that outperformed those of scenario one by a factor of 150-1! With some gaming brands, we still collect commissions today on customers that we generated 5, 10 and 15+ years ago. That is the power of residual commissions. And that is exactly what the Buffalo Partners Affiliate Programme offers you as an affiliate.
The Buffalo Partners Affiliate Programme Commission Structure
In line with what we described under scenario two above, the Buffalo Partners Affiliate Programme offers a lifetime residual commission structure as illustrated below. Casino affiliates will receive 50% commission for the first month, followed by a tiered residual commission schedule that offers a higher monthly commission depending on how many active players you deliver in any given month:
Here is an outline of the tiered Buffalo Partners Affiliate Programme commission structure. The more players you generate every month, the higher your commission percentage.
Buffalo Partners Affiliate Programme: Our Takeaway
Armed with a 20-year casino marketing history, Buffalo Partners are ideally placed when it comes to providing influencers with ways to monetize their fan and follower bases.
With 10 leading casino brands under their wing (Lucky Nugget, Spin Casino, Royal Vegas, Platinum Play, Gaming Club, All Slots, Mummy’s Gold, Jackpot City, Ruby Fortune and Euro Palace), the Buffalo Partners Affiliate Programme offers unparalleled industry experience, top-notch software, a large portfolio of games, a plethora of promotions, along with outstanding customer service and security.
If you are an influencer looking for additional ways to monetize your traffic and online influence, please make sure to stop by CXSports to discover our full-service “Money Pages” offering, which comes at no upfront cost to affiliates.
