Sportsbet IO Corporate Background
Sportsbet IO prides itself in being the world’s #1 bitcoin-crypto sportsbook. The operator is owned by mBet Solutions NV and is licensed and regulated by the Government of Curaçao. It also owns a subsidiary that processes payments. That subsidiary is located in Cyprus and is called mProcessing Solutions Ltd.
Sportsbet IO Competitive Advantages
In all fairness, you will find that Sportsbet IO does stand out in the crowded field of sports betting and offers several compelling competitive advantages, including:
A Super Fast and Responsive Sportsbook
What we like best with this platform is the uncluttered user interface, overall site responsiveness and easy of navigation. Clearly, a lot of work went into UI/UX here and you can see and feel it.
The sports betting interface offers direct access to all wagering propositions, with easy browsing tabs allowing you to access your favorite sports in one click. From the left to right top browsing bar, you will find:
- Featured Sports: these are the one with the most betting action.
- Soccer (aka “Football” in most parts of the world)
- Horses (horseracing)
- Sports Specials
- American Football
- Basketball 3×3
- Darts (yes, you can place bets on all sorts of odd or, shall we say, less-common sports here)
- Formula 1
- Gaelic Football
- Gaelic Hurling
- Greyhound Racing
- Ice Hockey
- Motorcyle Racing
- Pesapallo (we frankly did not know what that was until we looked it up)
- Rugby League
- Rugby Union
- and at least a dozen more.
A Live Casino with over 300 Games
You’ll find some interesting games here, with some very colorful names, like OneTouch Bombay Live:
Other titles are no less colorful:
– eBET Baccarat High Roller
– Asia Gaming Lobby
– Andar Bahar 1
– Power of Gods™: Medusa
– Sizzling Moon: Hold the Jackpot
– Jelly Reels
– Buddha Fortune: Hold and Win
– Irish Pot Luck
– Prosperity Pearls
– Midnight in Tokyo
Weekly Tournaments and Promotions
Ultra-Fast Crypto Wagering and Withdrawal
A Sportsbook VIP Club
A Great Points & Casino Rewards System
A Dedicated ‘Club Talk’ Chat Room
A Brand Spanking New Android App
Sportsbet IO: An Active Sports Sponsor
Sportsbet IO made the headlines when it decided to sponsor some highly influential professional sports teams: Brazilian side São Paulo Futebol Clube (which plays in the Campeonato Brasileiro Série A), and especially English Premier League mainstays, Southampton FC and Arsenal FC.
All three Sportsbet IO partnerships are new, of not brand new, as they were all signed in 2020-2021.
São Paulo Futebol Clube
This deal was concluded on July 9, 2021 and made the betting operator the biggest master sponsor in the history of the illustrious Brazilian football club. São Paulo were three-time Libertadores champions and won the Brasileirão (Brazilian title) six times. Sportsbet IO secured front and back of shirt sponsorship, including on women’s jersey, and the deal is set to last at least until the end of 2024.
Director of marketing at São Paulo, Eduardo Toni, was quoted as saying: “”It is with great joy that São Paulo Futebol Clube starts this journey with Sportsbet.io, a company with expertise in the international soccer market. May it be another victory in this trajectory.”
The deal, as well as the two others below, is officially labeled as an “Official Partnership.” Professional sports sponsorships weigh in the billions of dollars every year while amateur influencer sponsorship tends to struggle a lot more. This issue has been widely reported in recent press articles.
You’re not a true football fan if you don’t know who Arsenal FC is. Nicknamed “The Gunners“, the club has won 13 league titles (including one unbeaten title), a record 14 FA Cups, two League Cups, 16 FA Community Shields, the League Centenary Trophy, one European Cup Winners’ Cup, and one Inter-Cities Fairs Cup. In terms of trophies won, it is the third-most successful club in English football.
Needless to say, nailing an Official Partnership deal with Arsenal FC was quite the coup for Sportsbet IO, especially since the deal was concluded for a relatively long term: three seasons starting with the 2020-2021 English Premier League season. It remains to be seen what happens to this deal after the “shirt sponsorship ban”, which prohibits sports clubs from promoting online betting outfits like Sportsbet IO.
Can the deal be restructured for other promotional marketing efforts, off the team jersey? Who knows, only the future can tell. In the meantime, Sportsbet IO’s Official Betting Partner of Arsenal FC also plans to “to further integrate its unique betting platform within the global football landscape, underlining the two organizations’ shared values, focusing on innovation, fan experience and fairness.”
Arsenal Commercial Director, Peter Silverstone, commented as follows: “It’s been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the ground-breaking work they are doing in the fintech space. We are proud to partner with a market leading company that are at the forefront of the innovation journey of the gaming industry.”
But that’s the commercial director speaking, i.e. the “money man” who is in charge of bringing in as much revenue into the team coffers as possible.
Sportsbet IO’s affiliation with English Premier League side Southampton FC is clearly at risk as well, if not over already since it was signed for one year only, season 2020-2021. Yet, in early 2022, it was reported that the deal allowed both sides to “increase brand trust from 13% to 47%” with a branding strategy that is built on trust.
The media also reported that Sportsbet IO is tracking trust as a KPI (key performance indicator).
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